S-ryhmä, one of the largest retail chains in Finland, has replaced its Rainbow brand products with Coop-branded products. Several Coop products have already arrived on store shelves, and the packaging language has caught the attention of consumers.

The familiar product names from Rainbow have been changed to English in the new Coop products, with the Finnish version of the product name only available in small print.

S-ryhmä's decision to replace Rainbow products with Coop has sparked some discussion among consumers. While some find the change confusing, others see it as a way to attract international shoppers.

For more information on this topic, visit the profile link or the website iltalehti.fi.

✍🏻: Tuuli Lindgren
📸: Ville Järveläinen

Lopuksi, nettikansan riemuksi, voimme todeta että: "Miksihän Rainbow-tuotteiden ollakin aina se sateenkaari lopussa?"

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S-Group is replacing Rainbow products with Coop brand. Coop products have already arrived to store shelves and have caught consumer attention due to the language used on packaging.⁠ The product names that were familiar to Rainbow products have now been changed to English in the new Coop products, with a small print of the Finnish version of the product name.

Read more about the topic from the link in the profile or at iltalehti.fi⁠.

✍🏻: Tuuli Lindgren⁠
📸: Ville Järveläinen⁠

Finally, to bring some joy to the internet, we can ask: "Why are Rainbow products always at the end of the rainbow?"